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Day: July 13, 2023

All the Email Stats You Need to Know

All the Email Stats You Need to Know

It’s important to know the numbers you can expect from your email marketing efforts. You know email marketing is effective, but how are your emails really stacking up? For this guide, I’ve compiled all the numbers you need to gauge how your emails are performing. All data presented is pulled from 2020 reports from Hubspot, […]

How to Choose the Best Theme for Your Shopify Store

How to Choose the Best Theme for Your Shopify Store

There’s a lot of reasons why you want to start your website with a rock solid theme.  Sorry, the themes you’ll find on Etsy are probably (probably) not going to give you the best start. I highly recommend looking for themes directly on the Shopify theme store. There’s a lot that goes into selecting a theme. Here’s […]

Using a Blog to Answer Your Customer’s Questions

Using a Blog to Answer Your Customer’s Questions

Blog content is a powerful tool that can help businesses attract their ideal customers by providing helpful and informative content that answers their questions and solves their problems. Unlike social media advertising, blog content is a low-cost alternative that allows businesses to connect with their target audience when they are actively searching for products or […]

Do’s and Don’t’s to Creating a Brand Moodboard [Free Templates]

Do’s and Don’t’s to Creating a Brand Moodboard [Free Templates] create a moodboard

When creating a brand’s overall visual look, developing a moodboard is one of the first steps. A moodboard is a curated collection of images, colors, photographs, fonts, and more that display a particular theme for your brand. It’s important to create the moodboard before any design elements are developed for the brand to ensure everyone […]