Excited for Black Friday? Me too. But if you’re feeling nervous that’s totally understandable. We are past Covid, logistics are running smoother, and word on the street is people are eager to buy. In fact, the projections this year look similar to pre-pandemic times.
All the data points to getting your strategies launched early. According to a study by Pinterest, 50% of its shoppers had already finished their holiday shopping by Thanksgiving last year. And the trend looks similar this year. Big businesses are ready to advertise big discounts and over half of Shopify store owners are planning to launch their strategies days, if not weeks, before Thanksgiving.
To maximize your holiday opportunity, start planning now with these E-commerce Black Friday tips:
1 Start early: Launch your Black Friday campaign no later than November 20th, and consider doing a pre-sale as early as November 2nd.
2 Be flexible: It’s ok to offer a flat discount site-wide but stay on top of your numbers and be ready to change at a moment’s notice. Try alternatives like tiered discounts, gifts with purchase, and product specific flash sales.
3 Create bundle offers: Find creative ways to re-package items to promote them for the holiday season. Pair popular items with harder to sell items to get your inventory moving.
4 Email often: Email is your ticket to a high-powered marketing plan. First, ensure your automated flows are up and running smoothly, then craft email campaigns specific to your promotions, and specific to your subscriber segments. Learn how to prep your email list for Black Friday here.
5 Offer shipping information: Make it easy for customers to know they’re guaranteed a gift in time. When do orders need to be received and shipped by to arrive before big holidays? Let your customers know with clear communication through checkout.
Time for some holiday marketing magic!