hurry! this offer ends in:


Your 6-week email marketing blueprint to drive real holiday success… without the stress, prep work and fear around getting it right.

Black Friday is the superbowl of e-commerce shopping.

If you're not playing the game, you're leaving money on the table.

You know how important it is to create promotions and harness your email list this time of year, but maybe you’ve wrestled with a few of these concerns:

  • no time to dedicate to marketing tasks on top of balancing daily operations
  • complicated tech and systems leaving you unsure about segments, coupons, etc.
  • lack of confidence about exactly what to send and when to send
  • worry about being overshadowed by larger competitors during the holiday rush
  • limited financial resources to plan and execute a comprehensive holiday marketing campaign

Sorry to say, a flat discount just isn’t going to cut it. You need to meet your audience where they are in the customer journey and provide multiple ways to shop. 

Sound like you?

Great! You’re in the right place.

And, even better, you’re closer than you think to have a game changing season. 

Picture having a crystal-clear, actionable game plan that takes the stress out of Black Friday email marketing. 

  • Effortlessly structure your Black Friday email campaigns for optimal sales and customer engagement.
  • Leverage 17 pre-designed templates and a strategic calendar, so you can focus on growing your business.

  • Implement proven subject lines and segmentation strategies to grab attention and drive action.

  • Stay ahead of the curve with a well-organized, insightful email marketing plan specifically tailored for the Black Friday frenzy.



A full done-for-you email marketing strategy to make bank this November. 

What you’ll get:

6-Week Marketing Calendar
Gain exclusive access to a meticulously crafted Black Friday Cyber Monday marketing calendar. Discover the optimal timing for each campaign, ensuring you capture your audience’s attention during this crucial sales period.

17 Drag-and-Drop Email Templates
Save time and effort with ready-to-use, customizable email templates designed specifically for the holiday season. Craft engaging emails effortlessly, allowing you to focus on what matters most – growing your business.

Strategy Blueprint
Elevate your email game with attention-grabbing subject lines that make your emails impossible to resist. Skyrocket your open rates and use email segmentation to unlock the power to send targeted messages that resonate with your diverse audience, driving higher ROI.

“This is great.

The directions are wonderful, the design is beautiful and now my emails look amazing!”

Lauren M.

“I love the designs,

the quality and the fact that it is so easy to use!! The easiest and prettiest templates I have found. Alli has very good taste and I love all her designs. 

Macarena G.

“Thank you so much!

We had been paying $400+ per email campaign! I am so pleased we found this. The instructions were simple to follow and we have subsequently create a unique and beautiful email series.”

Tyler M

hey there!

Hi, I’m Alli Clough, the Shopify Partner and E-commerce Expert helping brands ditch the duct-taped feeling for rock-solid online stores that customers love. 

After 18 years of launching websites, I know no website is complete without an email list. I’ve tried and tested a lot of strategies, and have the numbers to back up some big decisions you might be hung up on. 

I’ll show you how to lean into your data to whip up a sales and promotions strategy to have a record-breaking year. 


How it works

When you complete your order, you’ll receive an email with your Black Friday Bootcamp account details.

You’ll get instant access to the calendar, strategy, and canva templates. The email templates are personally dropped into your account, so please expect them within 1 business day.

Bonus! You will have lifetime access to Black Friday Bootcamp, so you can revisit it year after year– all updates included. 

alli clough


The calendar starts October 26th. If you purchase after that date, you’ll get a special sales price. 

fashionably-late special offer.




I’m so confident that Black Friday Bootcamp will help you make sales that I’m offering a Money-Back Guarantee. If you run this campaign as directed and make no sales, simply reach out and I’ll refund your investment. No questions asked.



The 17 pre-designed email templates are designed for Klaviyo. I highly recommend you use Klaviyo for this bootcamp. That said, you do get Canva graphics and email previews if you want to recreate them in your email marketing platform. 

100% YES! Klaviyo is the leading e-commerce email marketing platform for a reason. It allows you to harness the power of your traffic data to build outstanding customer experiences. The return will pay off. There’s still time to switch, if you’re interested. Click here to get started with Klaviyo for free for accounts under 250 email addresses.

Then, this is absolutely for you. This was designed for a super easy set up and customization. Just click to open the email, then click to update text, images, and links, and done! 

Yep! If you have an online shop then you need to sending emails. Chances are, you need to be sending more emails. This calendar takes the guesswork out of what and when to send. Just follow along and hit send with confidence. 

Let’s rethink that for the holiday season. In general, I agree that discounts should be kept to a minimum so you don’t train your audience to only buy during a sale. BUT, during the holiday season, you’re audience is expecting and looking for promotions. If you’re not offering something, you’re losing sales.

I’ll provide some good ideas and alternatives in the bootcamp for those that don’t like to run discounts. Even a small tweak to your wording can convert a customer. 

Black Friday does start way before November 24, and this bootcamp will walk you through exactly when to start. If you’re reading this, then it is not too late. You can buy now and get your emails prepped very quickly utilizing the pre-designed templates.

The official start date on the calendar is October 26. As such, you’ll get a discount for purchasing after that date. The end date is November 30, so you’ll still cover important sales days.

That’s even more reason to communicate with them. Email is where money is made, so harness your small list and leverage your agility and personal touch to create unique, memorable holiday experiences for customers. 

I’m so confident that Black Friday Bootcamp will help you make sales that I’m offering a Money-Back Guarantee.

If you run this campaign as directed and make no sales, simply reach out and I’ll refund your investment. No questions asked.