What a weekend! It’s Merecedes-Benz Fashion Week Swim in Miami and Cosmoprof in Las Vegas and clients are busy. Trade shows are always exciting; a nice perk away from the desk but it’s still business. Whether you’re new or old to the game, here’s a couple of tips to generate a positive ROI from your investment.
Quality over Quantity: In all networking scenarios, aim for thoughtful and valuable connections. Take the time to nurture your existing customers and give proper attention to potential clients.
Pre-Show Marketing: Start before the show with email marketing and invitations to encourage your prospects to schedule appointments. Use your website, social media and blog as a means of promoting your attendance and what you’ll feature.
Staff Right: While I’d love to say people will remember the great graphics and displays, its usually the staff that makes the biggest impression. Make sure every staff member gets a refresher on company objectives and specific goals for the show.
Follow Up: Don’t miss out on opportunities when the show is over. You’ll be tired but don’t let that stand in the way of closing deals. Prep your email correspondence before the show so you’ll only need to personalize it after.