How does a 4300% ROI sound? It’s no fairytale; it’s email marketing. And while there’s a lot of buzz around the importance of building a list and marketing right, it’s a confusing topic. What to say, when to say it, what to give away, and where do those sign ups go anyway – I’ve heard it all.
As the active admin on 12 email marketing accounts and growing, I can share some insight. Let’s start with my trusted email marketing resource list: