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How to Commit to an Email Marketing Schedule (And Actually Stick to It!)

Open up your favorite task manager because we’re putting things on the calendar.

You’ve built your dream ecommerce store – products you’re passionate about, a beautiful website, and maybe even a killer social media presence. But are you leveraging the power of email marketing?

An email marketing schedule is your secret weapon for building relationships with your customers, nurturing leads, and ultimately driving sales. But let’s be honest, creating and sticking to an email marketing schedule can feel overwhelming. Between juggling inventory, managing orders, and keeping up with Instagram trends, fitting in another task can feel impossible.

Fear not, here is your roadmap to email marketing success. We’ll break down the key steps to creating a realistic email marketing schedule, explore strategies to stay committed, and show you how this can transform your business.


Why You Need an Email Marketing Schedule (Like, Yesterday!)

Before we dive into the “how,” let’s chat about the “why.” An email marketing schedule isn’t just another to-do list item. It’s a strategic approach to connecting with your audience and fostering brand loyalty. Here are just a few reasons why you need an email marketing schedule:

  • Consistency is Key: Imagine you walk into your favorite boutique, but the friendly sales associate you adore is only there sporadically. That’s what inconsistent email marketing feels like to your customers. An email marketing schedule ensures you’re showing up regularly, keeping your brand top-of-mind, and building trust.
  • Targeted Communication: Not every email needs to go to everyone on your list. An email marketing schedule allows you to segment your audience based on interests and purchase history. This means you’re sending emails that resonate with your customers, increasing engagement and click-through rates.
  • Planning Makes Perfect: Creating compelling email content takes time and effort. An email marketing schedule allows you to plan content in advance, ensuring your emails are well-written, visually appealing, and strategically timed. No more scrambling at the last minute with a half-baked message!
  • Data-Driven Decisions: Once you establish an email marketing schedule, you can track key metrics like open rates and click-through rates. This data is gold! You can use it to see what’s working and what’s not, allowing you to refine your strategy and maximize your return on investment (ROI).

Alright, convinced? Let’s get you set up!


Crafting Your Perfect Email Marketing Schedule

Now for the fun part – building your email marketing schedule! Here are some steps to get you started:

  • Define Your Goals: What do you hope to achieve with your email marketing? Do you want to increase brand awareness, drive sales of a specific product line, or generate leads for a new service? Knowing your goals will help you tailor your email content and determine the frequency of your emails.
  • Know Your Audience: Who are your ideal customers? Understanding their demographics, interests, and pain points will help you create targeted email campaigns that resonate. Once you know your audience, segment your email list accordingly.
  • Choose Your Email Marketing Platform: There are a variety of email marketing platforms available, each with its own features and pricing structure. If you’re ecommerce, Klaviyo is my #1 recommendation.
  • Map Out Your Content Calendar: This is where the magic happens! Decide what types of emails you’ll send (promotional offers, educational content, etc.) and how often you’ll send them. Aim for a balance between providing valuable content and promoting your products.

Here are some email types to consider including in your email marketing schedule:

  • Welcome Series (Automated): A warm welcome email introducing your brand and setting expectations is a must-have.
  • Promotional Emails: Announce sales, discounts, and new product launches.
  • Educational Content: Share blog posts, tutorials, or industry insights to establish yourself as an expert.
  • Win-Back Campaigns (Automated): Re-engage inactive subscribers with special offers or exclusive content.
  • Customer Appreciation & Reviews Emails: Show your customers you care with loyalty offers, customer spotlights, and reviews.

Remember, consistency is key! Aim for a schedule that you can realistically maintain. Start with a weekly or bi-weekly email and gradually increase frequency as you get comfortable.


Staying Committed: Your Guide to Email Marketing Schedule Success

So, you’ve created a killer email marketing schedule – fantastic! But sticking to it is where the real challenge lies. Let’s be honest, there are only so many hours in the day. Here are some time-hacking tips to keep your email marketing on track without sacrificing your sanity:

  • Batch Like a Boss: Schedule dedicated “email creation days” to brainstorm content, write drafts, and schedule emails in advance. This way, you’re not scrambling to write an email every other day.
  • Embrace Templates: Create email templates for common emails like welcome messages or abandoned cart reminders. This saves you tons of time while ensuring consistency across your campaigns.
  • Repurpose is Your Superpower: Did you write a killer blog post? Turn it into an email series! This way, you’re leveraging valuable content across multiple channels.
  • Schedule is Your BFF: Schedule your emails in advance using your email marketing platform’s scheduling feature. This way, you can create a content calendar and set it aside, freeing up your time to focus on other business priorities.
  • Keep it Short & Sweet: People are busy! Aim for concise emails that are easy to read on mobile devices. Bullet points, visuals, and clear CTAs (calls to action) will keep your readers engaged.

By following these time-hacking tips, you can streamline your email marketing process and free up valuable time to focus on other areas of your business. Remember, consistency is key, but it doesn’t have to come at the expense of your sanity!


Continue with email marketing…

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Alli

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I'm Alli Clough

I’m a web designer, email nerd, and numbers girl. I design and manage online stores for 1m+ brands from a sunny home office. After 18 years in the biz, I’ve tried and tested a lot of tools and strategies, and have the numbers to back up some big decisions you might be hung up on.

Pick a topic and let’s sort that out: 

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