Future Florals presented a unique concept in the flower market. In addition to designing weddings and events, Brooke introduced a flower delivery subscription with not-so-average ‘weekday’ or ‘weekend’ bouquets. For a complex backend, the main goal of the website was to remain as simple as possible. Minimal text, minimal clicks to checkout, and a user-friendly FAQ page to handle the questions. The mood is earthy, dark and moody, much like the stunning bouquets. Dark greens, curvy lines, and a pop of gold give the logo a timeless and strong presentation.