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portfolio / R&C Fragrance

FEATURED Work

R&C Fragrance by Russell Wilson & Ciara

Services: Shopify Development

In 2021, myself and the amazing team at Precious Brands collaborated with power couple Russell Wilson and Ciara to launch their captivating fragrance brand, R&C Fragrance, on Shopify. We designed and developed a captivating online store that embodied the essence of their brand – sophistication, passion, and unity. This successful launch laid the groundwork for future success.

Fast forward to 2022. R&C Fragrance was ready to introduce two new collections of captivating scents. To elevate their brand further, we embarked on a strategic Shopify redesign. This refresh wasn’t just aesthetic; it focused on optimizing the user experience for seamless navigation and product discovery.

The impact was undeniable. R&C Fragrance’s website redesign resulted in a phenomenal 160% increase in revenue, showcasing the power of strategic design. But that’s not all! Conversion rates soared by a staggering 71%, indicating a dramatic improvement in how effectively the website converted visitors into paying customers.

This case study exemplifies the transformative power of Shopify design and development. By crafting a user-centric online experience that aligned perfectly with R&C Fragrance’s brand identity, we helped them achieve explosive growth and solidify their position in the fragrance industry.

Real Results

  • 60% increase in revenue
  • 71% increase in conversion rate

INVESTMENT DETAILS

let's work together

Wedding collections begin at $4800 and the average couple spends $5900 for complete coverage. 

I create custom packages for each and every one of my clients.

For more details on wedding packages and to find out more about a custom package, please contact me.