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The Power of Discounts on E-commerce Signup Forms

In the ever-competitive landscape of online business, it’s essential to leverage effective strategies that boost customer acquisition and drive conversions. One such strategy that has proven to be highly effective is the use of discounts on signup forms. By offering discounts to potential customers right from the start, businesses can entice and motivate users to take that crucial first step in their customer journey.

Email marketing has stood the test of time as one of the most effective channels for nurturing customer relationships and driving sales. With the incorporation of a discount incentive on your signup forms, you can unlock the potential to rapidly expand your email subscriber base and leverage this powerful marketing tool.

When users are enticed by a discount offer and sign up to receive it, they willingly provide their contact information, granting you permission to engage with them through personalized email campaigns. This exchange creates a direct line of communication between your business and the customer, enabling you to establish a deeper connection and build a long-lasting relationship.

Expanding your email subscriber base through discounts on signup forms offers several significant advantages. Firstly, it increases your reach by capturing the attention and contact details of potential customers who might have otherwise left your website without taking any action. By enticing them with a discount, you encourage them to join your email list and become part of your marketing ecosystem.

Once you have these email addresses, you can begin crafting targeted messaging that resonates with the specific needs and preferences of your subscribers. Personalization is key to successful email marketing, and by segmenting your email list based on demographics, purchase history, or other relevant data, you can deliver tailored content that speaks directly to the recipient. This level of customization enhances the user experience and increases the likelihood of engagement and conversions.

Moreover, having a larger email subscriber base provides ample opportunities for strategic email campaigns. You can send out newsletters, product updates, exclusive promotions, and relevant content that aligns with your subscribers’ interests. By consistently delivering valuable and engaging emails, you stay top of mind with your audience, reinforcing brand awareness and fostering loyalty.

When investigating the differences between signup form rates, researchers on Klaviyo’s data science team found, on average, signup forms with discounts had 90% higher subscription rates.

More data from Klaviyo states:

In 6 of the 7 tests conducted, the signup form with a discount saw more repeat customers per form view. 

Signup forms with a discount generated almost 200% more revenue per view than signup forms without an offer.

Discounts on signup forms provide a valuable opportunity for retargeting and remarketing campaigns. Even if users don’t make an immediate purchase after signing up, you can leverage their email addresses to retarget them with personalized offers and reminders. By nurturing these leads through tailored marketing efforts, you can increase the chances of converting them into paying customers over time.

Alli

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I'm Alli Clough

I’m a web designer, email nerd, and numbers girl. I design and manage online stores for 1m+ brands from a sunny home office. After 18 years in the biz, I’ve tried and tested a lot of tools and strategies, and have the numbers to back up some big decisions you might be hung up on.

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