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black friday emails

How to use email to power your black friday & Holiday sales (No Marketing Team Required)

Stop Guessing. Know Exactly What to Send, and When this Holiday Season.

  • Build the calendar early and start sending while your competitors are still in plan mode.
  • Feel confident about your offers. Get a framework that matches the right offer to the right customer, instead of one generic discount for everyone.
  • Get the system that holds up under pressure. The same system refined across 16 real Black Fridays.
get the sales Email Playbook

Anyone can use email to skyrocket online sales during Black Friday season (even if this is your first year).

How It Works

  • Build the calendar early and start sending while your competitors are still in plan mode.
  • Know the real peak buying days, not just the ones on everyone else's calendar.
  • Spend Black Friday week watching sales come in, not winging emails as you go.
black friday emails

What’s Inside the Sales Email Playbook

The Simple & Proven 5-Point Strategy for Online Stores

Set Your Goals and Timeline

Define what success looks like and set a plan that supports it.

Unlock Past Data

Analyze last year’s performance and uncover what actually worked (and what didn’t).

Check the Competition

See exactly what other brands are doing, and find your advantage.

Craft Your Irresistible Offers

Design promotions that attract the right customers at every stage.

Map It All Out

Create your complete launch calendar, from VIP presale to post-madness follow-ups.

Get My Exact E-commerce Sales Email Calendar

Copy the days, times, and topics for every email on the calendar to show up at the right time to make the sale. 

Calendar starts October 24th and runs through the end of 2026!

Get the sales email calendar

Don’t fight for attention on peak sales days. Be smart and build momentum that lasts through the holiday season. 

16 Years of Running Black Friday Email Campaigns

Hi, I’m Alli Clough, Email Marketing Partner for ambitious online stores.

After 16 years of helping Shopify stores pull off six-figure Black Friday promotions, I built this super simple playbook to help more online stores plan smarter (and actually enjoy the process).

You don’t need more noise;  you need a system. Let’s build it.

alli clough
"I am so glad I found her and will continue to work with her as we grow our business. I’ve truly been blessed with her talent and experience."
Dala Al-Fuwaires
"Alli’s expertise in email marketing has played a crucial role in scaling, refining, testing, and continuously optimizing our outreach and retention efforts."
Connie Cambre
"It’s very rare to find someone who has both a creative eye and technical expertise. She is first-class."
Kim Ryan
"So easy to use THANK YOU"
Brian
"I can’t recommend Allison enough! I have worked with Allison on multiple projects. I always recommend her due to the amazing quality."
Tiffany Kurtz

This Playbook is For You if:

You’re an online store owner or marketer tired of rebuilding your Black Friday calendar from scratch.

You want your brand to stay top-of-mind but worry about sending too many emails.

You don’t have time to read up on the latest trends, tips, and resources.

You’re craving a plan that runs in the background of your busiest season, not demanding more attention.

Get the exact schedule I’ve refined across 16 years of running Black Friday campaigns for online stores, now yours to run this season.

Get the Sales Email Playbook Now

FAQ

A 5-chapter guide (one PDF), a companion Google Sheet calendar you make your own copy of, and a short video showing you how they work together. No modules, no homework beyond the five chapters.

Something to open a PDF and a free Google account for the calendar. That’s it.

You’ll also need an email marketing provider. I recommend Klaviyo for growing brands, but you can use any.

Yes. That’s exactly who this is for. The guide walks you through the thinking, the calendar tells you what to send and when, you fill in your own offers and voice.

As early as possible, ideally by early September, so you have time to work through the guide and build your campaigns before the season hits.

Due to the low price and instant digital format, all sales are final.