A SHOPIFY & KLAVIYO PARTNER STUDIO         A SHOPIFY & KLAVIYO PARTNER STUDIO        A SHOPIFY & KLAVIYO PARTNER STUDIO        A SHOPIFY & KLAVIYO PARTNER STUDIO        A SHOPIFY & KLAVIYO PARTNER STUDIO

portfolio / Addison Rae Fragrance

FEATURED Work

Addison Rae Fragrance

Services: Shopify Development

Partnering with Precious Brand and social media sensation Addison Rae to launch her debut fragrance collection. The brief? Design a Shopify store that mirrored the playful energy and vibrancy of her brand. We incorporated pops of color, dynamic animations, and interactive elements to create a truly immersive online experience that resonated perfectly with her young audience.

To fuel launch day excitement, we crafted a strategic email marketing campaign. Engaging emails teased the unique heat-activated fragrance bottles, highlighted the captivating scents, and generated a sense of anticipation. This targeted campaign drove significant pre-launch traffic to the Shopify store, setting the stage for a successful debut.

Fast forward two years. Addison Rae had evolved as an artist, embracing a more sophisticated image. To reflect this shift, we embarked on a Shopify redesign. The playful elements gave way to a more sleek and elegant aesthetic, while still maintaining the brand’s core identity.

The combined efforts of the initial launch strategy and the thoughtful redesign helped solidify Addison Rae Fragrance in the market. The initial Shopify store and email campaign fueled a successful launch, while the website refresh ensured the brand continued to resonate with its audience as it matured.

INVESTMENT DETAILS

let's work together

Wedding collections begin at $4800 and the average couple spends $5900 for complete coverage. 

I create custom packages for each and every one of my clients.

For more details on wedding packages and to find out more about a custom package, please contact me.